If you’re in retail, there’s money to be made online and it’s important your new business finds its place in the online market.
Many retail businesses are now offering online shopping features. Their keys to success involve measuring the market first to make sure their time, money and effort bring about maximum returns.
One way you can find out the information you need to know is through a survey. Ask your regular customers about:
Having a website with online shopping features means you’re effectively open for business 24/7, can streamline sales processes, and retain customers by making it easier for them to shop with you.
If your business shows promise for gaining business on the Internet, it’s vital you start to build your online presence – and your first step may be a basic website.
Website-building platforms and services have sprung up to significantly reduce the costs of going online for small businesses.
If you’re considering hiring a web developer to build you a website, first check out the solutions provided by platforms offering standard e-commerce sites based on popular designs, quickly and at low cost.
WordPress – the popular site-building tool for bloggers – can be used to develop your own website at minimal cost.
If you think you need a web developer, be sure that a customized site is something your business needs and something customers will value before you spend any money.
Find out what your customers want so you can focus your energies and budget on features and content which have a higher chance of attracting business and increasing sales.
For example, if you operate a small boutique movie theatre that specializes in a variety of cult movies, ask your regular customers whether they would pre-book online if you made that option available. While you’re finding out this information, query whether they would pay extra for popcorn or drinks.
Whatever the focus of your site, here are some essential tips:
Some of the best websites typically have certain things in common. They include:
Once your website is up and running, you might consider:
Finally, treat a website as a work in progress. Create a budget for further development and updating the site to keep it fresh and worth visiting.
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