Sponsoring and networking \u2013 sponsorship can mean displaying your brand, products or services to many people at a single event. Networking may help you widen your reach, especially if you have influence or contacts in the media.<\/li><\/ul>Be aware of your competitive advantage and promote it<\/h4>
Work out which of your products or services are selling well, be aware of your competitive advantage, and check that your marketing includes clear messages about how you\u2019re different from the rest.<\/p>
Re-examine your promotional activities by keeping the most successful aspects, letting go of any promos that aren\u2019t working, and adding new ideas and technologies.<\/p>
Enhance your ways of communicating with customers<\/h3>
If you have an Internet presence, ensure it\u2019s user-friendly on mobile devices (especially the product selection and checkout functions). Is your business website and its related social media set up to handle different devices and numerous browsers?<\/p>
Are your social media platforms working well? If not, find out why. Do you need to give another platform a go, or invest more time in your existing online promotions?<\/p>
Re-examine your pricing<\/h3>
Can you do a better job justifying certain prices, or adding incentives to make them more enticing?<\/p>
To sway fence sitters, brainstorm with your advisors and staff members some ways of offering deals to your regular and potential new customers, to rejuvenate your marketing activity.<\/p>
Evaluate your new marketing results<\/h3>
Did you see a better return on your investment? If you need to tweak your promotional activities again, run through a similar process so you can fine-tune everything.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t